About Us

Pure Indigo Design offers effortless Gemstone, Druzy and Hammered Metal Jewelry to be worn in the City, by the Sea and all your favorite points in between.

With a focus on high quality materials such as 14k Gold Fill, Sterling Silver and Natural gemstones and druzy, our designs are crafted to last for many years to come. Whether you are looking to find a new go-to pair of gold hoops or matching earrings for your Bridesmaids, you'll find many distinct options in our shop. You can even request a custom piece to your own specifications.


 After completing my Master’s degree at the University of Florida, I enjoyed teaching English for several years before changing course and making my fun side-job in Retail a full time endeavor. I spent over 15 years in the industry, highlighted by a position as Retail Buying Manager for a National women’s apparel line and as Owner of a women's boutique.

I have always sought a creative outlet in my life and enjoyed working with my hands, whether painting, sketching or drafting store designs. After years of inspiration from the designers I encountered, I was longing to make the leap from curator to creator. I followed my passion for design and entrepreneurial spirit, and founded Pure Indigo Design in 2017. After studying and experimenting with many different genres of jewelry, I quickly gravitated toward working with natural gemstones and manipulating metal. I love creating unique pieces that are timeless and have a bit of sparkle!

Mom to 2 hilarious and active redheads, I live with my family in Jacksonville, FL, where I craft all my jewelry designs in a home studio (often with my Labrador, Gunner, under my chair). I draw great inspiration from the beautiful elements nature provides and from my surroundings, living in a city that is a perfect mix of urban, southern and coastal elements.